Simmons Brand Guidelines
Whether it’s animal nutrition, pet food, or protein, we are all part of a multi-generational commitment to excellence, integrity, and values. The brand guidelines have been updated to represent that identity with confidence and purpose.
Thank you for your consideration, if you have any questions or need additional materials, please email engage@simfoods.com.
Logos
Individual logo formats available to download: JPG, PNG, EPS, AI
Simmons Corporate Logo
Simmons Foods Corporate Logo with tagline
Simmons Monogram
Simmons Monogram
Business Unit Logos
Simmons Prepared Foods Logo
Simmons Prepared Foods Logo Stacked
Simmons Pet Food Logo
Simmons Pet Food Logo Stacked
Simmons Animal Nutrition Logo
Simmons Animal Nutrition Logo Stacked
Not sure which logo to use? When in doubt, use the corporate logo above.
Business Unit Glyphs
Prepared Foods Glyph
Pet Food Glyph
Animal Nutrition Glyph
Our glyphs are not our logos, and their primary use is as a reference graphic apart from the primary business unit identity. Contact engage@simfoods.com with questions.
Colors
Primary Colors
Team Blue
CMYK 96 80 0 0
RGB 0 70 173
HEX #0046AD
Day Shift Blue
CMYK 100 89 26 12
RGB 0 52 120
HEX #003478
Night Shift Blue
CMYK 100 89 39 41
RGB 0 38 79
HEX #00264F
Secondary Colors
Soft Blue
CMYK 58 12 0 0
RGB 94 182 228
HEX #5EB6E4
Tech Blue
CMYK 77 28 0 0
RGB 0 152 219
HEX #0098DB
Sunshine
CMYK 0 28 88 0
RGB 255 188 61
HEX #FFBC3D
Golden Yolk
CMYK 0 41 99 0
RGB 255 161 0
HEX #FFA100
Go Green
CMYK 82 4 98 0
RGB 0 155 58
HEX #009B3A
Ever Green
CMYK 88 24 100 10
RGB 0 121 52
HEX #007934
Red Alert
CMYK 6 100 84 0
RGB 224 0 52
HEX #E00034
Full Stop
CMYK 16 100 88 6
RGB 198 12 48
HEX #C60C30
Please email engage@simfoods.com with any questions or with specific file requests.
