Simmons Brand Guidelines

Whether it’s animal nutrition, pet food, or protein, we are all part of a multi-generational commitment to excellence, integrity, and values. The brand guidelines have been updated to represent that identity with confidence and purpose.

Thank you for your consideration, if you have any questions or need additional materials, please email engage@simfoods.com.

Team Member Toolkit

Logos

Individual logo formats available to download: JPG, PNG, PDF, SVG

Download Logos

Simmons Corporate Logo

Industry-Specific Logos

Not sure which logo to use? When in doubt, use the corporate logo above.

Colors

Primary Colors

Simmons Blue P 293 C #0046AD C 96 M 80 Y 0 K 0 R 0 G 70 B 173 — Simmons Blue
P 293 C
#0046AD
C 96 M 80 Y 0 K 0
R 0 G 70 B 173

Simmons Dark Blue P 294 C #003478 C 100 M 89 Y 26 K 12 R 0 G 52 B 120 — Simmons Dark Blue
P 294 C
#003478
C 100 M 89 Y 26 K 12
R 0 G 52 B 120

Simmons Navy P 295 C #00264F C 100 M 88 Y 39 K 40 R 0 G 38 B 79 — Simmons Navy
P 295 C
#00264F
C 100 M 88 Y 39 K 40
R 0 G 38 B 79

Secondary Colors

Pantone 2915 C #5EB6E4 C 58 M 12 Y 0 K 0 R 94 G 182 B 228 — Pantone 2915 C
#5EB6E4
C 58 M 12 Y 0 K 0
R 94 G 182 B 228

Pantone 136 C #FFBC3D C 0 M 28 Y 88 B 0 R 255 G 188 B 61 — Pantone 136 C
#FFBC3D
C 0 M 28 Y 88 B 0
R 255 G 188 B 61

Pantone 355 C #009B3A C 82 M 4 Y 98 K 0 R 0 G 155 B 58 — Pantone 355 C
#009B3A
C 82 M 4 Y 98 K 0
R 0 G 155 B 58

Pantone 185 C #E00034 C 0 M 93 Y 18 K 0 R 224 G 0 B 52 — Pantone 185 C
#E00034
C 0 M 93 Y 18 K 0
R 224 G 0 B 52

Please email comms@simfoods.com with any questions or with specific file requests.