Simmons Brand Guidelines

These guidelines have been developed so you can represent our identity with consistency, accuracy, confidence and purpose. Thank you for your consideration, if you have any questions or need additional materials, please email comms@simfoods.com.

 

Logos


Click an individual logo to download the .jpg version or click "Download All Files for all logos in a variety of formats.


Simmons Corporate Logo


Industry-Specific Logos

 

Not sure which logo to use? When in doubt, use the corporate logo above.


Colors

Primary Colors

  Simmons Blue P 2945 C #004C97 C 100 M 53 Y 2 K 16 R 0 G 76 B 151

 

Simmons Blue
P 2945 C
#004C97
C 100 M 53 Y 2 K 16
R 0 G 76 B 151

  Simmons Red P 186 C #C8102E C 100 M 53 Y 2 K 16 R 200 G 16 B 46

 

Simmons Red
P 186 C
#C8102E
C 100 M 53 Y 2 K 16
R 200 G 16 B 46

  Stainless Gray P Black C - 15% #eeeeee C 0 M 0 Y 0 K 15 R 220 G 221 B 222

 

Stainless Gray
P Black C - 15%
#eeeeee
C 0 M 0 Y 0 K 15
R 220 G 221 B 222

Secondary Colors

  Fresh Green Pantone 347 CP #439F46 C 93 M 0 Y 100 K 0 R 0 G 154 B 68

 

Fresh Green
Pantone 347 CP
#439F46
C 93 M 0 Y 100 K 0
R 0 G 154 B 68

  Harvest Yellow Pantone 141 C #FDC928 C 0 M 16 Y 65 B 0 R 242 G 199 B 92

 

Harvest Yellow
Pantone 141 C
#FDC928
C 0 M 16 Y 65 B 0
R 242 G 199 B 92

  Sunset Orange Pantone 144 C #ED8B00 C 0 M 51 Y 100 K 0 R 237 G 139 B 0

 

Sunset Orange
Pantone 144 C
#ED8B00
C 0 M 51 Y 100 K 0
R 237 G 139 B 0

  Bright Purple Pantone 2597 C # 6739b7 C 80 M 99 Y 0 K 0 R 92 G 6 B 140

 

Bright Purple
Pantone 2597 C
# 6739b7
C 80 M 99 Y 0 K 0
R 92 G 6 B 140


Please email comms@simfoods.com with any questions or with specific file requests.