Simmons Brand Guidelines

Whether it’s animal nutrition, pet food, or protein, we are all part of a multi-generational commitment to excellence, integrity, and values. The brand guidelines have been updated to represent that identity with confidence and purpose.

Thank you for your consideration, if you have any questions or need additional materials, please email engage@simfoods.com.

 

Logos

Individual logo formats available to download: JPG, PNG, EPS, AI

 

Simmons Corporate Logo

 
 
 

Simmons Foods Corporate Logo with tagline

 
 

Simmons Monogram

 

Business Unit Logos

Simmons Animal Nutrition Logo

 

Not sure which logo to use? When in doubt, use the corporate logo above.

Colors

Primary Colors

Simmons Blue P 293 C #0046AD C 96 M 80 Y 0 K 0 R 0 G 70 B 173

Team Blue
#0046AD
C 96 M 80 Y 0 K 0
R 0 G 70 B 173

Simmons Dark Blue P 294 C #003478 C 100 M 89 Y 26 K 12 R 0 G 52 B 120

Day Shift Blue
#003478
C 100 M 89 Y 26 K 12
R 0 G 52 B 120

Simmons Navy P 295 C #00264F C 100 M 88 Y 39 K 40 R 0 G 38 B 79

Night Shift Blue
#00264F
C 100 M 88 Y 39 K 40
R 0 G 38 B 79

Secondary Colors

Pantone 2915 C #5EB6E4 C 58 M 12 Y 0 K 0 R 94 G 182 B 228


Pantone 2915 C
#5EB6E4
C 58 M 12 Y 0 K 0
R 94 G 182 B 228

Pantone 136 C #FFBC3D C 0 M 28 Y 88 B 0 R 255 G 188 B 61


Pantone 136 C
#FFBC3D
C 0 M 28 Y 88 B 0
R 255 G 188 B 61

Pantone 355 C #009B3A C 82 M 4 Y 98 K 0 R 0 G 155 B 58


Pantone 355 C
#009B3A
C 82 M 4 Y 98 K 0
R 0 G 155 B 58

Pantone 185 C #E00034 C 0 M 93 Y 18 K 0 R 224 G 0 B 52


Pantone 185 C
#E00034
C 0 M 93 Y 18 K 0
R 224 G 0 B 52

Please email engage@simfoods.com with any questions or with specific file requests.