In the early 1940s, amidst the post-war revitalization, Bill Simmons found himself involved with the Arkansas Economic Council's advocacy for free enterprise in Northwest Arkansas. Under the leadership of the group's President, C. Hamilton Moses, the council championed capitalism as the engine of economic progress. Simmons, a forward-thinking visionary, embraced these principles, shaping our company's commitment to entrepreneurship and innovation

Simmons' belief in free enterprise as a catalyst for economic growth aligned well with the ideals of the Arkansas Economic Council. The combination of willing communities, a climate of economic growth, and the support of the Arkansas Economic Council drew poultry industry entrepreneurs to Northwest Arkansas, Simmons included.

Simmons' curious nature became a driving force in his business. It wouldn't be long before this curiosity led to expanded markets such as pet food, canned chicken, and businesses supporting more efficient dairy production in the region. His ability to work hard and work smart created momentum and turned adaptability into a competitive advantage. The ripple effect of his belief in free enterprise continues today, encouraging an open-minded and curious approach to challenges.

In the story of our company’s history, Bill Simmons' journey attests to the transformative power of curiosity—a force that embraced change and continues to make us stronger 75 years later. Today, as we celebrate our roots, we do so with deep appreciation for the curiosity that fueled Simmons' entrepreneurial spirit; a spirit we will continue to cultivate for the next 75 years.